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Mohamed Gamil Hassan - CV & Portfolio

Mohamed Gamil Mohamed Hassan

Marketing Officer | Marketing Consultant | PhD Researcher in Marketing

Professional Summary

Dynamic marketing consultant, published author, and PhD researcher in Marketing with 7+ years of experience bridging marketing theory and digital execution. Proven track record in digital campaign management, paid social and search advertising (Meta Ads Manager, Google Ads, TikTok Ads), strategic planning, and content marketing. Skilled in leveraging Google Analytics, Salesforce, HubSpot, and Canva to turn market research and academic insight into data-driven campaigns that deliver measurable growth in engagement, brand visibility, and ROI.

Work Experience

Marketing Officer
Mazare Al Sahel | Al Musanaah, Oman
May 2025 - Present
  • Leading end-to-end digital campaign management for a multi-branch sports and recreation facility offering swimming, equestrian, taekwondo, and physiotherapy services.
  • Developing and implementing comprehensive marketing plans through strategic planning, SEO, and content marketing, aligned with company objectives.
  • Managing paid social and search advertising via Meta Ads Manager, TikTok Ads, and Google Ads, achieving an account optimization score of 95/100.
  • Managing marketing budgets efficiently to maximize ROI across multiple paid and organic promotional channels.
  • Leveraging Google Analytics, Salesforce, and HubSpot CRM tools to manage customer relationships and email marketing campaigns.
  • Producing engaging content creation (Reels, Stories, and short-form video) using Canva.
Marketing Officer
Amazon Contracting and Supplies | Assiut, Egypt
December 2021 - August 2023
  • Developed and executed comprehensive digital campaign management and strategic planning initiatives to drive business growth.
  • Led marketing campaigns from concept to execution, managing brand positioning and content marketing across all materials.
  • Allocated and monitored marketing budgets efficiently to maximize return on investment (ROI).
Marketing Lecturer
INSPRO Institute | Assiut, Egypt
September 2021 - August 2023
  • Designed and delivered 8 comprehensive monthly lectures covering core marketing disciplines, including digital campaign management, SEO, and consumer behavior.
  • Developed engaging curriculum content and practical case studies bridging theoretical marketing frameworks with real-world digital execution.
  • Facilitated interactive workshops on Google Analytics and digital marketing tools, equipping students with job-ready skills.
Marketing Specialist
Fitness and Recovery Center | Assiut, Egypt
December 2018 - November 2021
  • Formulated and implemented promotional policies and strategic planning initiatives to strengthen the center's market presence and attract new members.
  • Managed social media platforms, creating and scheduling content (Reels, Stories) using Canva that increased audience engagement.
  • Planned and executed paid social advertising campaigns and email marketing to expand reach and drive membership inquiries.

Education

PhD Courses (Marketing, Faculty of Economics) - Incomplete
Financial University under the Government of the Russian Federation | Moscow, Russia
2024
Preparatory Course Russian Language
MADI (Moscow State Technical University) | Moscow, Russia
September 2023 - June 2024
Master of Business Administration (MBA)
Assiut University | Assiut, Egypt
September 2020 - September 2022 | GPA: 3.6/4

Thesis: The Role of E-Marketing in Achieving Competitive Advantage

Bachelor of Commerce
Assiut University | Assiut, Egypt
September 2013 - November 2017

Skills & Tools

Marketing & Advertising:
Meta Ads Manager Google Ads TikTok Ads Paid Social SEO Content Marketing Strategic Planning
Technical & Languages:
Google Analytics Salesforce HubSpot Canva Arabic (Native) English (Advanced) Russian (Intermediate)

Key Certifications

  • Digital Marketing Certificate - Google (2021)
  • Digital Marketing Certificate - Udacity (2022)
  • Project Management Professional (PMP) - Google (2021)
  • Data Science Specialization - Johns Hopkins University (2020)
  • Principles of Business - Babson College (2019)

Publications

Books:
  • Castle of Modern Marketing (ISBN: 9786338339906)
  • Customs Around the World (ISBN: 9786338339883)
  • Countries Above the Summit (ISBN: 9786338339388)
  • A Journey in the World of Marketing (ISBN: 9786338339425)
  • Pharaonic Marketing (ISBN: 9786338408428)
Articles:
  • The Difference Between Green Marketing and Traditional Marketing
  • The Role of Digital Marketing in Sustainable Development