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The book “Pharaonic Marketing” explores the origins of influence and persuasion from a human perspective rooted in ancient Egypt, one of the earliest civilizations to practice marketing as an integrated act based on meaning, aesthetics, and order, not just selling.
It concludes that ancient Egypt did not market products as much as it presented a complete vision of life and meaning, which is why its image still lives on today. It affirms that true marketing begins with understanding people and speaking to their spirit, and that what is built on belief lasts.
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The journey does not stop at storytelling. The book connects these habits directly to marketing. It shows how cultural details shape buying decisions and influence how people respond to brands. It makes it clear that understanding habits is not optional. It is a practical tool for building effective campaigns.
You will find real examples of campaigns that failed because they ignored culture, and others that succeeded because they respected it. These cases offer clear lessons that you can apply in any market.
This book does not give fixed rules. It gives you a way to think. It helps you see the human before the consumer. It puts stories before numbers and brings you closer to understanding markets by understanding people.
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This book takes the reader on an analytical journey to understand the rise of nations. It is structured into three main sections. The first section builds the foundations of economic progress and power, while analyzing the challenges facing developing countries such as corruption, poor governance, and weak infrastructure. It also highlights the role of modern tools like marketing in building national influence, shaping global perception, and supporting the economy through national identity and branding.
The book combines economics, public policy, culture, and long-term planning. It offers valuable knowledge for anyone interested in understanding national development or exploring opportunities in migration, education, tourism, or investment. It presents a practical view of how nations turn challenges into real opportunities for growth.
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The book “The Fortress of Modern Marketing” presents a comprehensive and contemporary vision of marketing, moving beyond traditional selling to position marketing as a strategic tool for building sustainable relationships between companies and society.
It explores the evolution of marketing through history, from its early origins to the digital era that reshaped the rules of the game. It explains the difference between marketing and sales, and highlights the importance of big data analysis and the role of artificial intelligence in customizing effective marketing strategies.
The book focuses on building brand identity in a way that creates an emotional bond between the brand and its audience. It also emphasizes green marketing and corporate social responsibility.
It provides practical applications and advice for entrepreneurs and those seeking success in a highly competitive market. The book serves as a reference for a deeper understanding of modern marketing tools and systems.
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This book takes the reader on a comprehensive journey through the world of marketing, exploring its foundations and various strategies through detailed analysis. It begins with product marketing, explaining core concepts and challenges faced by companies in this field, then moves to service marketing and personal marketing, focusing on building personal and service brands in innovative ways.It then covers digital marketing and its growing impact in the digital era, as well as sports marketing and its role in the sports industry. The book also presents fifty marketing success stories that have inspired companies worldwide.
It further examines both traditional and digital marketing strategies, explaining how to apply them effectively. It concludes with a chapter on marketing management and its functions, highlighting the importance of planning and career progression in achieving marketing goals.
This book serves as a practical guide for understanding marketing and applying its strategies to achieve sustainable success.